We've all heard of Win-Win, right? Well, how about Win-Win-Win? There's actually 3 parties involved in the process. The builder, the trades, and the buyer. ALL have to "win" to achieve a quality product and experience. So what does a "Win" look like? To us, it's defined as, the value of the investment into the process shall be equal to, or greater than, the value of the finished product.